What IF? Over the past two years IF Conference has brought together aspiring entrepreneurs, thought leaders and experts in one place to talk about how Japan ...

In this series we’ve been exploring the words and novel jargon used to discuss design and startups. To the non-designer, these terms are confusing because th...

The What IF: How to Make Your Ideas Real workshop, a continuation of the IF Conference series founded by Masa Okunishi, kicked off for the first time at the ...

In this series we’ve been exploring strange words like used in the design thinking and design sprint. Today, let’s turn our attention to word often used dur...

So if design thinking helps you think like a designer, what is a design sprint? It sounds like running fast with fashionable equipment, right? That would be ...

Today many blogs, technology websites and news outlets are writing about startups, design thinking and innovation. A lot of new words are being used like de...